raeanne chami
Raeanne is an award-winning Producer with over 6 years of experience producing, assistant producing and production managing short films, music videos, and commercials.
She aims to create content that challenges the norm of filmmaking in order to provide the audience with an immersive experience. She is also very passionate about crafting content that is thought-provoking and encourages the exploration of diverse stories.
She currently works as the Content Producer at Andpeople, an independent creative agency where she has produced campaigns for clients such as JD Sports, eBay, Spotify, Adidas, Nike and Chivas Regal.
Selected works are outlined to the left.
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JD Sports ‘The New Wave’
In collaboration with JD Sports UK team to launch the “NEW WAVE” platform for @jdsportsau and @jdsportsnz. The campaign, highlighting emerging talent, was shot over two shoot days - speaking to the global direction, while also bringing our own local nuances to the creative.
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Commercial
2024
JD Sports ‘The Exchange’
‘The Exchange’ is a campaign piece produced for JD Sport’s bringing together key leaders in Sydney’s creative community to give them a platform to meet and discuss ways to uplift one another. Through this piece, we reflect on each of their personal journeys of success; where they came from, and how they got where they are today.
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Commercial
2023
JD Sports Shane Cook and Emma MacNiell
For NAIDOC week, we wanted to champion two artists we’ve worked alongside this year to help create new till point art work for @jdsportsau. This piece features Shane Cook @scart.au Emma MacNiell @charliewanti and her beautiful family in a documentary style output showcasing who they are and the talent they posses.
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Commercial/Doco
2024
JD Sports x Nike Air Max
‘ON THE RUN’, is a short story for Nike and JD Sports, showcasing two musicians struggling to be noticed on the streets of Sydney.
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Commercial
2023
JD Sports ‘Back to School’
This Back to School campaign for JD Sports focuses on a three episode story arc that showcases quintessential moments in a high schooler’s life - from a before school routine, a trip to the playground, all the way to the antics at a teacher-less classroom. Called “Level Up”, the series features an assortment of familiar faces including @_official_lee23, @aaliyahpaea, @olantekkers & @ljn16 while introducing a series of incredible new talent such as @deja_clarkk, @akibeast and many more.
read more...Commercial
2023
JD Sports x The North Face
‘Exploring Never Stops’, is a two-part short series for JD Sports and The North Face which retells a true story from within the local fashion and music scene.
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Commercial
2023
Eulogy
Music video for Ayesha Madon’s first music video ‘Eulogy’
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Music Video
2024
Towel Head
A short film about a passionate Muslim musician engulfed in self-doubt struggles to become successful in the music industry.
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Short Film
2020
Angrezee
A short film about a young immigrant single-dad is tasked with teaching his daughter English, which he does through American sitcoms.
read more...Short Film
2021