RAEANNE
           CHAMI commercial and narrative producer / production manager                      
 
















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‘FOREVER FORWARD’ JD SPORTS CAMPAIGN  
JD Sports’ first global brand platform, Forever Forward celebrates the youth shaping culture on their own terms, from Brooklyn to Stretford to Mount Druitt. For the Australian chapter, creative agency Andpeople set out to localise the global narrative, capturing Sydney through two creative hubs: Sol Radio and Street University, communities that embody movement, music and momentum.  Produced through agency Andpeople. 

producer. Raeanne Chami 
junior producer/ad. Jacinthe Lau 
creative director. Alex Wu-Kim 
art director. Trav Leslie 
designer. Miki Mikka
junior creative. Dillon Fernando

production team. Aw Studios
director. Matt Wilson
dop. Aaron Bull
1st ac. Christine Anderson
gaffer. Mirco Guidon  
best person. Tom Pennell 
sound recordist, composer and design. Gabriel LCR  
stylist. Marisa Suen 
hmu. Mel Flaskas
hmu assist. Natasha Maroun and Natalie Youssef 
editor. AW Studios
colour grade. Alina Bermingham 
scamp artist. Julie Vo 
videographer. Dillon Fernando

starring. Nina, Nachary, Toah, Miles, Rocky, Emerald, Sim, Zarni, Joseph, Sam, Yibby, Jimmy and Liz 

selected works [updated 2026]