RAEANNE
           CHAMI commercial and narrative producer / production manager                      
 
















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‘THE EXCHANGE’ JD SPORTS CAMPAIGN 
‘The Exchange’ is a campaign piece produced for JD Sports bringing together key leaders in Sydney’s creative community to give them a platform to meet and discuss ways to uplift one another. Through this piece, we reflect on each of their personal journeys of success, where they come from and how they got where they are today. Produced through agency Andpeople. 

In conversation with: @14strk, @_enterthedragon_, @reem_elnour, @sereensounds, @xplique 

producer/ad. Raeanne Chami 
junior producer. Jacinthe Lau 
assistant producer. Simone Starikov 
creative director. Alex Wu-Kim 
art director. Trav Leslie 

production team. Studio Antics 
director. Steph Jowett and Tilly Robba 
dop. Trudi Gultom 
1st ac. Irisha Adnyana 
gaffer. Heather Louise  
best person. Jasmine Suivi 
sound recordist. Eliza Pall 
production design. Tara Sriharan 
stylist. Marisa Suen 
hair. Laura Mazikana
makeup. Tina Matti 
makeup assist . Panashe Mapika 
runners. Aye Soe and Intwari 
colour grade. Alina Bermingham 
sound design. Georgia Collins

photographer. Debbie Gallulo 
digi op. Kieran Redmond

selected works [updated 2026]